Fracture Reality leverages VR and AR technology to facilitate virtual collaboration using complex 3D data.
Profitable from day one
One of the youngest businesses to have Gold status as a Microsoft technology partner
Expanded to reach new markets and audiences
Grown an international, multi-sector client base, with major engagements in the UK, Singapore, UAE and the US
Hear from Fracture Reality on what it means to be a Digital Catapult Award winner 2021
Fracture Reality’s virtual collaboration platform, JoinXR, enables non-expert users to browse, manipulate and discuss data – such as building plans, product designs or 3D scans – in an intuitive 3D environment. Enabling more stakeholders to get involved earlier in planning and design processes has significantly extended the potential market within non-engineering sectors (including healthcare, retail and logistics), and within the non-engineering roles and divisions of large organisations.
The company has been generating revenue for over five years, and over the last two years has pivoted from an agency-driven approach to being product-driven. Adopting a SaaS, cloud-hosted model has led to a more affordable and scalable proposition for clients.
Members of the Fracture Reality team have regularly shared their expertise and experience on panels and at events (both tech and non-tech), including Digital Construction Week, the Labour Party Conference, Mobile World Congress 2019, and the launch of Digital Catapult’s own Immersive Lab in 2017.